Going for Gold. Investigating the (Non)Sense of Increased Advertising around Major Sports Events

OnderzoeksoutputAcademic

30 Citaten (Scopus)
Originele taal-2English
StatusPublished - 2014
Evenement2014 AMA – ECMI – EMAC Marketing & Innovation Symposium - Rotterdam School of Management, Rotterdam, Netherlands
Duur: 27-mei-2014 → …

Conference

Conference2014 AMA – ECMI – EMAC Marketing & Innovation Symposium
Land/RegioNetherlands
StadRotterdam
Periode27/05/2014 → …

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