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Many creative endeavors take place in groups or teams. Because groups can build on more diverse resources than individuals, they have considerable creative potential. However, this potential often remains unfulfilled: Productivity loss and suboptimal decision-making threaten all aspects of the creative process. This article summarizes findings on group creativity including the pitfalls that threaten groups, and some basic principles of effective group design for creativity.

Originele taal-2English
TitelEncyclopedia of Creativity
RedacteurenMark Runco, S. Spritzker
UitgeverijAcademic Press
Pagina's562-568
Aantal pagina's7
Volume1
Uitgave3
ISBN van elektronische versie9780128156155
ISBN van geprinte versie9780128156148
DOI's
StatusPublished - 2020

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