Guess you're right on this one too: Central and peripheral processing in attitude changes in large populations

Wander Jager*, Frederic Amblard

*Bijbehorende auteur voor dit werk

OnderzoeksoutputAcademicpeer review


In processes of attitude change people may employ different mechanisms, for example focussing on arguments (central processing) versus focusing on the reputation of the source (peripheral processing). In this paper we formalise these processes and systematically explore bow this affects the relation between two attitude dimensions., Both an aggregated correlation as a local heterogeneity index are used to explain the effects. Results indicate that peripheral processing contributes to the relation between attitudes, but only on a local level.

Originele taal-2English
TitelAdvancing Social Simulation
SubtitelThe First World Congress
RedacteurenS Takahashi, D Scallach, J Rouchier
Plaats van productieBERLIN
Aantal pagina's12
ISBN van geprinte versie978-4-431-73150-4
StatusPublished - 2007
Evenement1st World Congress on Social Simulation - , Japan
Duur: 21-aug.-200625-aug.-2006


Other1st World Congress on Social Simulation

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