Hedonic tone and activation level in the mood-creativity link: Toward a dual pathway to creativity model

Carsten K. W. De Dreu*, Matthijs Baas, Bernard A. Nijstad

*Bijbehorende auteur voor dit werk

OnderzoeksoutputAcademicpeer review

645 Citaten (Scopus)


To understand when and why mood states influence creativity, the authors developed and tested a dual pathway to creativity model; creative fluency (number of ideas or insights) and originality (novelty) are functions of cognitive flexibility, persistence, or some combination thereof. Invoking work on arousal, psychophysiological processes, and working memory capacity, the authors argue that activating moods (e.g., angry, fearful, happy, elated) lead to more creative fluency and originality than do deactivating moods (e.g., sad, depressed, relaxed, serene). Furthermore, activating moods influence creative fluency and originality because of enhanced cognitive flexibility when tone is positive and because of enhanced persistence when tone is negative. Four studies with different mood manipulations and operationalizations of creativity (e.g., brainstorming, category inclusion tasks, gestalt completion tests) support the model.

Originele taal-2English
Pagina's (van-tot)739-756
Aantal pagina's18
TijdschriftJournal of personality and social psychology
Nummer van het tijdschrift5
StatusPublished - mei-2008

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