Identifying the direct mail-prone consumer

Onderzoeksoutput: Article › Academic › peer review

Originele taal-2	Dutch
Pagina's (van-tot)	175 - 195
Tijdschrift	Journal of Global Scholars of Marketing Science: Bridging Asia and the World
Volume	23
Nummer van het tijdschrift	2
Status	Published - 2013

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@article{68d498070d8a45db94a68abd99a64ae0,

title = "Identifying the direct mail-prone consumer",

author = "P.S.H. Leeflang and Penny Spring and {van Doorn}, J. and T.J. Wansbeek",

year = "2013",

language = "Dutch",

volume = "23",

pages = "175 -- 195",

journal = "Journal of Global Scholars of Marketing Science: Bridging Asia and the World",

issn = "2163-9159",

number = "2",

}

TY - JOUR

T1 - Identifying the direct mail-prone consumer

AU - Leeflang, P.S.H.

AU - Spring, Penny

AU - van Doorn, J.

AU - Wansbeek, T.J.

PY - 2013

Y1 - 2013

M3 - Article

SN - 2163-9159

VL - 23

SP - 175

EP - 195

JO - Journal of Global Scholars of Marketing Science: Bridging Asia and the World

JF - Journal of Global Scholars of Marketing Science: Bridging Asia and the World

IS - 2

ER -