@inbook{5a340db5c7c34dff80927d266147a91d,
title = "Imagining the User of Portapak: Countercultural Agency for Everyone!",
abstract = "In this contribution the author offers a brief historical exploration of the discursive “imagination” related to the amateur user of the portapak video system in the late 1960s and early 1970s. This contribution does not explore video{\textquoteright}s potential to be a media technology for educational purposes or guerrilla journalism. It neither traces its possibilities as a device that enabled users to record and replay at will television programs and feature films. This entry will look at another possible emergence of video: as a tool to make and share experiences of everyday life. Whereas Sony{\textquoteright}s marketing rhetoric mainly foregrounds an easy to use operation and functionality in everyday life, a selection of articles in the avant-garde magazine Radical Software (1970-1974) framed portapak{\textquoteright}s technological characteristics to be perfectly suited for a countercultural appropriation by everybody.",
author = "Tom Slootweg",
year = "2016",
month = mar,
day = "11",
language = "English",
isbn = "978-90-8964-718-4",
series = "Framing Film",
publisher = "Amsterdam University Press/EYE",
pages = "177--186",
editor = "Giovanna Fossati and {van den Oever}, Annie",
booktitle = "Exposing the Film Apparatus",
}