Individuals in mind, mates by heart: Individualistic self-construal and collective value orientation as predictors of group creativity

Myriam N. Bechtoldt*, Hoon-Seok Choi, Bernard A. Nijstad

*Bijbehorende auteur voor dit werk

OnderzoeksoutputAcademicpeer review

46 Citaten (Scopus)


It has been argued that groups with individualistic norms are more creative than groups with collectivistic norms (Goncalo &. Staw, 2006). This conclusion, however, may be too unspecific, as individualism-collectivism denotes a multidimensional continuum and may affect people's self-construal and values. This study analyzed to what extent these dimensions differentially impact upon group creativity. After manipulating self-construal and value orientation, 58 triads engaged in a brainstorming task. Groups with collectivistic value orientation generated more ideas than groups with individualistic value orientation. Furthermore, there was an interaction between value orientation and self-construal on originality: ideas were more original when group members combined collectivistic value orientation with individualistic self-construal. Thus, groups should integrate elements of both individualism and collectivism to ensure high creativity. (C) 2012 Elsevier Inc. All rights reserved.

Originele taal-2English
Pagina's (van-tot)838-844
Aantal pagina's7
TijdschriftJournal of Experimental Social Psychology
Nummer van het tijdschrift4
StatusPublished - jul-2012

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