| Originele taal-2 | English |
|---|---|
| Pagina's (van-tot) | 347-366 |
| Aantal pagina's | 20 |
| Tijdschrift | Research Methodologies for 'the New Marketing' |
| Volume | 204 |
| Status | Published - 1996 |
Information Technology. Its Role in the Era of New Marketing
C.N.A. Molenaar, F.W. Plat, J.C. Hoekstra, P.S.H. Leeflang
Onderzoeksoutput: Article › Academic › peer review