Introduction to A Research Agenda for Digital Transformation

John Qi Dong, Peter C. Verhoef

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Digital transformation has been fundamentally changing the business world. Despite significant changes stemming from digital transformation, academic research on digital transformation is primarily conducted within specific business disciplines. We propose that multidisciplinary perspectives need to emerge and be co-present to synthesize our understanding about distinct aspects of digital transformation, such as strategy, organization, information systems, supply chains, and marketing, as well as privacy and business ethics. We invite leading scholars across multiple business disciplines to share their in-depth knowledge on digital transformation in this book. The book consists of three parts each with multiple chapters, with a focus on multidisciplinary perspectives on digital transformation, capabilities and resources of digital transformation, and implementation and impact of digital transformation, respectively.

Originele taal-2English
TitelA Research Agenda for Digital Transformation
SubtitelMultidisciplinary Perspectives
RedacteurenJohn Q. Dong, Peter C. Verhoef
UitgeverijEdward Elgar Publishing
Pagina's1-8
Aantal pagina's8
ISBN van elektronische versie9781035306435
ISBN van geprinte versie9781035306428
DOI's
StatusPublished - 10-sep.-2024

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