TY - JOUR
T1 - Introduction to the special issue - Digital business models
T2 - A multi-disciplinary and multi-stakeholder perspective
AU - Broekhuizen, Thijs
AU - Broekhuis, M
AU - Gijsenberg, Maarten
AU - Wieringa, Jaap
PY - 2021/1
Y1 - 2021/1
N2 - The advent and enormous growth of digital technologies, and associated data, force firms to respond to novel digital challenges and increasingly lead them to transform their existing business models. Importantly, given that digital transformation has a strong impact on multiple disciplines, such as logistics, marketing, and strategy, and involves multiple stakeholders, such as service providers, platforms, employees and end-users, it also requires researchers and businesses to adopt a multi-disciplinary, multi-stakeholder perspective, in which multiple research and business fields cooperate in order to create collaborative solutions. In this editorial to the special issue, we aim to bring together insights from multiple research fields to account for the multi-faceted nature of digital transformation. We discuss the relevance of this multi-disciplinary, multi-stakeholder perspective, propose an overarching research framework, and highlight future avenues of research.
AB - The advent and enormous growth of digital technologies, and associated data, force firms to respond to novel digital challenges and increasingly lead them to transform their existing business models. Importantly, given that digital transformation has a strong impact on multiple disciplines, such as logistics, marketing, and strategy, and involves multiple stakeholders, such as service providers, platforms, employees and end-users, it also requires researchers and businesses to adopt a multi-disciplinary, multi-stakeholder perspective, in which multiple research and business fields cooperate in order to create collaborative solutions. In this editorial to the special issue, we aim to bring together insights from multiple research fields to account for the multi-faceted nature of digital transformation. We discuss the relevance of this multi-disciplinary, multi-stakeholder perspective, propose an overarching research framework, and highlight future avenues of research.
KW - Business models
KW - Data analytics
KW - Digital responsibility
KW - Digital transformation
KW - Multi-disciplinary research
KW - Multi-stakeholder research
U2 - 10.1016/j.jbusres.2020.04.014
DO - 10.1016/j.jbusres.2020.04.014
M3 - Editorial
SN - 0148-2963
VL - 122
SP - 847
EP - 852
JO - Journal of Business Research
JF - Journal of Business Research
ER -