Measuring the effects of regional marketing compaigns: the case of Groningen

Onderzoeksoutput › Academic

Originele taal-2	Dutch
Titel	The management of urban change in Europe
Redacteuren	P.J.M. van Steen, A. Dingsdale
Plaats van productie	Groningen
Uitgeverij	Groningen Studies
Pagina's	103 - 122
Aantal pagina's	20
Status	Published - 1997

Handle.net

@inbook{da0e0f666ee347d2aa50e8715d234f65,

title = "Measuring the effects of regional marketing compaigns: the case of Groningen",

author = "W.J. Meester and P.H. Pellenbarg",

year = "1997",

language = "Dutch",

pages = "103 -- 122",

editor = "\{van Steen\}, P.J.M. and A. Dingsdale",

booktitle = "The management of urban change in Europe",

publisher = "Groningen Studies",

}