Merkpositionering

Karel Jan Alsem; Erik Kostelijk

Merkpositionering

Interpersonal behaviour

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This book provides a theory based manual of how to choose and formulate a positioning for a brand. It contains recent academic insights into branding, with special attention to values.

Vertaalde titel van de bijdrage	Brand positioning
Originele taal-2	Dutch
Plaats van productie	Groningen
Uitgeverij	Noordhoff Uitgevers
Aantal pagina's	254
Uitgave	1
ISBN van geprinte versie	9789001862688
Status	Published - apr.-2016

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title = "Merkpositionering",

abstract = "This book provides a theory based manual of how to choose and formulate a positioning for a brand. It contains recent academic insights into branding, with special attention to values. ",

keywords = "brands, positioning, VALUES",

author = "Alsem, {Karel Jan} and Erik Kostelijk",

note = "This Dutch book won the PIM Marketing Literature Prize 2016 in the category Study Books.",

year = "2016",

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N2 - This book provides a theory based manual of how to choose and formulate a positioning for a brand. It contains recent academic insights into branding, with special attention to values.

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PB - Noordhoff Uitgevers

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Merkpositionering

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