Modeling the effects of promotional efforts on aggregate pharmaceutical demand: What we know and challenges for the future

J.E. Wieringa, E.C. Osinga, M.E. Ruiz Conde, P.S.H. Leeflang, P. Stern

Onderzoeksoutput › Academic › peer review

Originele taal-2	English
Titel	Innovation and marketing in the pharmaceutical industry
Redacteuren	M. Ding, J. Eliashberg, S. Stremersch
Uitgeverij	Springer
Pagina's	591 - 628
Status	Published - 2014

Handle.net

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title = "Modeling the effects of promotional efforts on aggregate pharmaceutical demand: What we know and challenges for the future",

author = "J.E. Wieringa and E.C. Osinga and {Ruiz Conde}, M.E. and P.S.H. Leeflang and P. Stern",

year = "2014",

language = "English",

pages = "591 -- 628",

editor = "M. Ding and J. Eliashberg and S. Stremersch",

booktitle = "Innovation and marketing in the pharmaceutical industry",

publisher = "Springer",

}

TY - CHAP

T1 - Modeling the effects of promotional efforts on aggregate pharmaceutical demand: What we know and challenges for the future

AU - Wieringa, J.E.

AU - Osinga, E.C.

AU - Ruiz Conde, M.E.

AU - Leeflang, P.S.H.

AU - Stern, P.

PY - 2014

Y1 - 2014

M3 - Chapter

SP - 591

EP - 628

BT - Innovation and marketing in the pharmaceutical industry

A2 - Ding, M.

A2 - Eliashberg, J.

A2 - Stremersch, S.

PB - Springer

ER -