Moving the innovation horizon in Asia

Innovation is responding to or anticipating change by creating new value. Firms constantly face changes and the need to adapt. This is nothing new and has been true for centuries, what is changing are the context and means by which firms respond. As a result, innovation management methods need to be adjusted as well. The goal of this note is to show how the innovation challenge is faced by firms in Asia by featuring a prominent incumbent (Sime Darby) and a successful startup (Iflix). Also considered is an interesting example of speeding up innovation (Nestle). After a comparison of the Asian situation with the Western world, this note concludes with an outlook of effective, new innovation approaches that leading firms have developed. The overview identifies the new vocabulary of innovation in an environment where not only the rules of the games are challenged, but the game in itself is dynamic.