National Culture

International strategy scholars continue to use formulations of national culture to predict firms’ major choices about products and markets and the success of these choices within different nations and across their borders. When studying more than a handful of countries, scholars predominantly draw from models that theorize culture dimensions and provide dimensional scores for nations. When studying firms in smaller numbers of nations, scholars sometimes subjectively interpret configurations of national culture differences. Here, we focus on applications of national culture dimensions, while also referring interested international strategy scholars to alternatives to culture dimensions.