New platform, old habits? Candidates’ use of Twitter during the 2010 British and Dutch general election campaigns

Todd Graham, Dan Jackson, Marcel Broersma

    OnderzoeksoutputAcademicpeer review

    174 Citaten (Scopus)
    97 Downloads (Pure)


    Twitter has become one of the most important online spaces for political communication practice and research. Through a hand-coded content analysis, this study compares how British and Dutch Parliamentary candidates used Twitter during the 2010 general elections. We found that Dutch politicians were more likely to use Twitter than UK candidates and on average tweeted over twice as much as their British counterparts. Dutch candidates were also more likely to embrace the interactive potential of Twitter, and it appeared that the public responded to this by engaging in further dialogue. We attribute the more conservative approach of British candidates compared to the Netherlands to historic differences in the appropriation of social media by national elites, and differing levels of discipline imposed from the central party machines.
    Originele taal-2English
    Pagina's (van-tot)765-783
    Aantal pagina's19
    TijdschriftNew Media and Society
    Nummer van het tijdschrift5
    StatusPublished - mei-2016

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