On the determination of advertising effectiveness. An emperical study of the German cigarette market

Jan Christoffel Reuijl

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@phdthesis{ea3b2b42629549379dcf661ae30b4687,

title = "On the determination of advertising effectiveness. An emperical study of the German cigarette market",

keywords = "Proefschriften (vorm), Reclame, Sigaretten, Binnenlandse markt, Duitsland, marketing",

author = "Reuijl, {Jan Christoffel}",

note = "date_submitted:2008 Rights: University of Groningen",

year = "1982",

language = "English",

publisher = "Stenfert Kroese",

}

TY - BOOK

T1 - On the determination of advertising effectiveness. An emperical study of the German cigarette market

AU - Reuijl, Jan Christoffel

N1 - date_submitted:2008 Rights: University of Groningen

PY - 1982

Y1 - 1982

KW - Proefschriften (vorm)

KW - Reclame, Sigaretten, Binnenlandse markt

KW - Duitsland

KW - marketing

M3 - Thesis fully internal (DIV)

PB - Stenfert Kroese

ER -