Optimal remanufacturing strategies in name-your-own-price auctions with limited capacity

Qifei Wang, Jianbin Li, Hong Yan, Stuart X. Zhu

OnderzoeksoutputAcademicpeer review

17 Citaten (Scopus)
2 Downloads (Pure)

Samenvatting

We study optimal pricing and production strategies faced by a manufacturer in a remanufacturing/manufacturing system. In the reverse channel, returns are collected under a name-your-own-price (NYOP) bidding mechanism. The manufacturer has a limited capacity to produce new and remanufactured products. We characterize the optimal decisions of the consumers and the manufacturer. We find that under the NYOP mechanism, the manufacturer׳s optimal strategies mainly depend on the bidding cost, the cost saving of remanufacturing, the production capacity, and the market scale. In addition, when remanufacturing needs more capacity than manufacturing , the manufacturer may adopt pure manufacturing strategy without remanufacturing. We also compare this mechanism with the traditional list-price mechanism and find that the manufacturer prefers the NYOP mechanism under the conditions of a low reverse market share, a high manufacturing cost, a sufficient capacity, or a low capacity requirement of remanufacturing. Numerical studies investigate the effect of key parameters on the manufacturer׳s profit and some managerial insights are obtained.

Originele taal-2English
Pagina's (van-tot)113-129
Aantal pagina's17
TijdschriftInternational Journal of Production Economics
Volume181
Nummer van het tijdschriftPart A
DOI's
StatusPublished - nov-2016

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