We study the gas kinematics traced by the 21 cm emission of a sample of six H I-rich low surface brightness galaxies classified as ultra-diffuse galaxies (UDGs). Using the 3D kinematic modeling code (3D)Barolo we derive robust circular velocities, revealing a startling feature: H I-rich UDGs are clear outliers from the baryonic Tully-Fisher relation, with circular velocities much lower than galaxies with similar baryonic mass. Notably, the baryon fraction of our UDG sample is consistent with the cosmological value: these UDGs are compatible with having no "missing baryons" within their virial radii. Moreover, the gravitational potential provided by the baryons is sufficient to account for the amplitude of the rotation curve out to the outermost measured point, contrary to other galaxies with similar circular velocities. We speculate that any formation scenario for these objects will require very inefficient feedback and a broad diversity in their inner dark matter content.