The psycho-lexical approach is extended to Hindi, a major language spoken in India. From both the dictionary and from Hindi novels, a huge set of personality descriptors was put together, ultimately reduced to a manageable set of 295 trait terms. Both self and peer ratings were collected on those terms from a sample of 511 participants. Factor analyses (principal components analysis), performed separately on self and on peer ratings, suggested three up to six factors. From a comparison with an ancient but still popular system of personality description, called the triguna, and from a comparison with a recently developed comprehensive trait taxonomy in Dutch, it was concluded that only three factors, not to be confused with the Big Three, firmly stood out, all three belonging to the three-dimensional triguna. Congruence coefficients between factors based on self and on peer ratings confirmed the stability of these three factors. The three factors are called rajasic, representing ambition, friendliness, humility versus hypocrisy, deception and violence, tamasic, representing egoism, mean mindedness and concealment, and finally sattvic, representing competence, impartiality, being organized, sober and harmonious. Copyright (c) 2013 John Wiley & Sons, Ltd.