Price and Advertising Effectiveness over the Business Cycle

Maarten Gijsenberg, Harald van Heerde, Marnik G. Dekimpe, Jan-Benedict E. M. Steenkamp

OnderzoeksoutputAcademic

Originele taal-2English
StatusPublished - 2010
Evenement32nd ISMS Marketing Science Conference - University of Cologne, Cologne, Germany
Duur: 17-jun-201019-jun-2010

Conference

Conference32nd ISMS Marketing Science Conference
Land/RegioGermany
StadCologne
Periode17/06/201019/06/2010

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