Simulation for Business Engineering of Electronic Markets

Developments in Information and Communication Technology (ICT) enable information systems to intermediate between sellers and buyers in electronic markets (e-markets). A business engineering methodology can be of help to design and develop e-markets by providing insight into current market and potential e-market structures, matching mechanisms and processes, and by evaluating the implications of e-markets. In this chapter, a first concept of an interactive, discrete-event, agent-based simulation approach for the analyses and design of e-markets is presented and evaluated.