Social Contagion As A Driver Of New Product Uptake

David Langley, J. Roland Ortt, Nico Pals

OnderzoeksoutputAcademic

Originele taal-2English
StatusPublished - 2009
Extern gepubliceerdJa
Evenement16th International Product Development Management Conference - Enschede, Netherlands
Duur: 7-jun.-20099-jun.-2009

Conference

Conference16th International Product Development Management Conference
Land/RegioNetherlands
StadEnschede
Periode07/06/200909/06/2009

Citeer dit