Stimulating diffusion of green products - Co-evolution between firms and consumers

MA Janssen*, W Jager

*Bijbehorende auteur voor dit werk

Onderzoeksoutput: ArticleAcademicpeer review

177 Citaten (Scopus)


This paper presents a model-based analysis of the introduction of green products, which are products with low environmental impacts. Both consumers and firms are simulated as populations of agents who differ in their behavioural characteristics. Model experiments illustrate the influence of behavioural characteristics on the success of switching to green consumption. The model reproduces empirical observed stylised facts and shows the importance of social processing and status seeking in diffusion processes. The flexibility of firms to adapt to new technology is found to have an important influence on the type of consumers who change their consumption to green products in the early phase of the diffusion process.

Originele taal-2English
Pagina's (van-tot)283-306
Aantal pagina's24
TijdschriftJournal of Evolutionary Economics
Nummer van het tijdschrift3
StatusPublished - jul.-2002

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