Strategische Marketingplanning: Theorie, technieken en toepassingen

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Samenvatting

In this 8th edition, digital marketing is fully integrated throughout the whole strategic marketingplanning process.

Originele taal-2	Dutch
Uitgeverij	Noordhoff Uitgevers
Aantal pagina's	424
Uitgave	8
ISBN van elektronische versie	978-90-01-59350-6
ISBN van geprinte versie	978-90-01-59349-0
Status	Published - 2020

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title = "Strategische Marketingplanning: Theorie, technieken en toepassingen",

abstract = "In this 8th edition, digital marketing is fully integrated throughout the whole strategic marketingplanning process.",

keywords = "marketing, strategy, Digital marketing",

author = "Alsem, {Karel Jan}",

year = "2020",

language = "Dutch",

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