Successful New Product Development by Optimizing Development Process Effectiveness in Highly Regulated Sectors: The Case of the Spanish Medical Devices Sector

Annemien J.J. Pullen; Carmen Cabello-Medina; Petra C. De Weerd-Nederhof; Klaasjan Visscher; Aard J. Groen

doi:10.1057/9780230306547

Successful New Product Development by Optimizing Development Process Effectiveness in Highly Regulated Sectors: The Case of the Spanish Medical Devices Sector

Annemien J.J. Pullen^*, Carmen Cabello-Medina, Petra C. De Weerd-Nederhof, Klaasjan Visscher, Aard J. Groen

^*Bijbehorende auteur voor dit werk

Onderzoeksoutput › Academic › peer review

Samenvatting

Innovation is a key driver of sustainable competitive advantage and one of the key challenges for small-and medium-sized companies (SMEs) (O’Regan et al., 2006). Therefore, SMEs need to remain active in new product development (NPD). It is difficult for SMEs1 in regulated sectors to development new products, because heavy regulatory involvement imposes a number of difficulties on the NPD process. Products have to meet these strict regulations in terms of quality, safety, functionality, and manufacturability, which makes it difficult for SMEs to differentiate in terms of the effectiveness of the product concepts. However, there are big differences in the NPD performance of SMEs. Then, the questions are (1) how do SMEs in regulated sectors distinguish themselves in terms of innovation performance? And, (2) how can SMEs in regulated sectors be successful in NPD?

Originele taal-2	English
Titel	Managing Innovation Driven Companies
Subtitel	Approaches in Practice
Redacteuren	Hugo Tschirky, Cornelius Herstatt, David Probert, Hans-Georg Gemuenden, Massimo G. Colombo, Thomas Durand, Petra C. De Weerd-Nederhof, Tim Schweisfurth
Uitgeverij	Palgrave MacMillan
Pagina's	99-124
Aantal pagina's	26
ISBN van elektronische versie	978-0-230-30654-7
ISBN van geprinte versie	978-1-349-31913-8
DOI's	https://doi.org/10.1057/9780230306547
Status	Published - 14-dec.-2010
Extern gepubliceerd	Ja

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Pullen, A. J. J., Cabello-Medina, C., De Weerd-Nederhof, P. C., Visscher, K., & Groen, A. J. (2010). Successful New Product Development by Optimizing Development Process Effectiveness in Highly Regulated Sectors: The Case of the Spanish Medical Devices Sector. In H. Tschirky, C. Herstatt, D. Probert, H-G. Gemuenden, M. G. Colombo, T. Durand, P. C. De Weerd-Nederhof, & T. Schweisfurth (editors), Managing Innovation Driven Companies: Approaches in Practice (blz. 99-124). Palgrave MacMillan. https://doi.org/10.1057/9780230306547

Pullen, Annemien J.J. ; Cabello-Medina, Carmen ; De Weerd-Nederhof, Petra C. et al. / Successful New Product Development by Optimizing Development Process Effectiveness in Highly Regulated Sectors : The Case of the Spanish Medical Devices Sector. Managing Innovation Driven Companies: Approaches in Practice. redacteur / Hugo Tschirky ; Cornelius Herstatt ; David Probert ; Hans-Georg Gemuenden ; Massimo G. Colombo ; Thomas Durand ; Petra C. De Weerd-Nederhof ; Tim Schweisfurth. Palgrave MacMillan, 2010. blz. 99-124

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abstract = "Innovation is a key driver of sustainable competitive advantage and one of the key challenges for small-and medium-sized companies (SMEs) (O{\textquoteright}Regan et al., 2006). Therefore, SMEs need to remain active in new product development (NPD). It is difficult for SMEs1 in regulated sectors to development new products, because heavy regulatory involvement imposes a number of difficulties on the NPD process. Products have to meet these strict regulations in terms of quality, safety, functionality, and manufacturability, which makes it difficult for SMEs to differentiate in terms of the effectiveness of the product concepts. However, there are big differences in the NPD performance of SMEs. Then, the questions are (1) how do SMEs in regulated sectors distinguish themselves in terms of innovation performance? And, (2) how can SMEs in regulated sectors be successful in NPD?",

author = "Pullen, {Annemien J.J.} and Carmen Cabello-Medina and {De Weerd-Nederhof}, {Petra C.} and Klaasjan Visscher and Groen, {Aard J.}",

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Pullen, AJJ, Cabello-Medina, C, De Weerd-Nederhof, PC, Visscher, K & Groen, AJ 2010, Successful New Product Development by Optimizing Development Process Effectiveness in Highly Regulated Sectors: The Case of the Spanish Medical Devices Sector. in H Tschirky, C Herstatt, D Probert, H-G Gemuenden, MG Colombo, T Durand, PC De Weerd-Nederhof & T Schweisfurth (redactie), Managing Innovation Driven Companies: Approaches in Practice. Palgrave MacMillan, blz. 99-124. https://doi.org/10.1057/9780230306547

Successful New Product Development by Optimizing Development Process Effectiveness in Highly Regulated Sectors : The Case of the Spanish Medical Devices Sector. / Pullen, Annemien J.J.; Cabello-Medina, Carmen; De Weerd-Nederhof, Petra C. et al.

Managing Innovation Driven Companies: Approaches in Practice. redactie / Hugo Tschirky; Cornelius Herstatt; David Probert; Hans-Georg Gemuenden; Massimo G. Colombo; Thomas Durand; Petra C. De Weerd-Nederhof; Tim Schweisfurth. Palgrave MacMillan, 2010. blz. 99-124.

Onderzoeksoutput › Academic › peer review

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AB - Innovation is a key driver of sustainable competitive advantage and one of the key challenges for small-and medium-sized companies (SMEs) (O’Regan et al., 2006). Therefore, SMEs need to remain active in new product development (NPD). It is difficult for SMEs1 in regulated sectors to development new products, because heavy regulatory involvement imposes a number of difficulties on the NPD process. Products have to meet these strict regulations in terms of quality, safety, functionality, and manufacturability, which makes it difficult for SMEs to differentiate in terms of the effectiveness of the product concepts. However, there are big differences in the NPD performance of SMEs. Then, the questions are (1) how do SMEs in regulated sectors distinguish themselves in terms of innovation performance? And, (2) how can SMEs in regulated sectors be successful in NPD?

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Pullen AJJ, Cabello-Medina C, De Weerd-Nederhof PC, Visscher K, Groen AJ. Successful New Product Development by Optimizing Development Process Effectiveness in Highly Regulated Sectors: The Case of the Spanish Medical Devices Sector. In Tschirky H, Herstatt C, Probert D, Gemuenden H-G, Colombo MG, Durand T, De Weerd-Nederhof PC, Schweisfurth T, redacteurs, Managing Innovation Driven Companies: Approaches in Practice. Palgrave MacMillan. 2010. blz. 99-124 doi: 10.1057/9780230306547