The combination strategy to optimal target slection and offer segmentation in Direct Mail

Penny Spring, P.S.H. Leeflang, T.J. Wansbeek

Onderzoeksoutput: Article › Academic › peer review

Originele taal-2Dutch
Pagina's (van-tot)187 - 203
Aantal pagina's17
TijdschriftJournal of Market-Focused Management
StatusPublished - 1999

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