The contribution of scenario analysis to the front-end of new product development

T.J.B.M. Postma*, T.L.J. Broekhuizen, F.A.J. van den Bosch

*Bijbehorende auteur voor dit werk

OnderzoeksoutputAcademicpeer review

12 Citaten (Scopus)

Samenvatting

The front-end of new product development involves the identification and analysis of product or service opportunities, idea generation, and the selection of new product and service concepts. It is often referred to as non-routine, dynamic, and highly uncertain. Authors have made attempts to improve the manageability of this phase by proposing several methods and techniques. This paper explores the possible contribution of scenario analysis to increase the quality and effectiveness of the front-end of new product development process by linking a set of functions of scenario analysis as is recognized in the literature as possible solutions to various front-end problems. Two case studies are used to explore if and how the scenario analysis functions contribute to the front-end of new product development process in an empirical setting. (C) 2012 Elsevier Ltd. All rights reserved.

Originele taal-2English
Pagina's (van-tot)642-654
Aantal pagina's13
TijdschriftFutures
Volume44
Nummer van het tijdschrift6
DOI's
StatusPublished - aug.-2012

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