The effect of social influence on market inequalities in the motion picture industry

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In this paper we investigate the degree to which two social influences, namely imitation and coordinated consumption, effectuate inequalities in the motion picture industry. We develop an agent-based model based on micro movie visitors' decision-making that generates the observed macro market outcomes. The simulation model makes use of the findings of an empirical survey amongst 1112 cinema visitors. We find that social influences explain market inequalities and that the impact of coordinated consumption on market inequalities is stronger than the impact of imitation.

Originele taal-2English
Pagina's (van-tot)273-287
Aantal pagina's15
TijdschriftAdvances in Complex Systems
Nummer van het tijdschrift2
StatusPublished - apr.-2008
Evenement4th Conference of the European-Social-Simulation-Association - , France
Duur: 10-sep.-200714-sep.-2007

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