The influence of online advertising on offline purchasing

Onderzoeksoutput › Academic › peer review

Originele taal-2	Dutch
Titel	Emerging Themes in E-Business Research
Redacteuren	T. van der Wiele, J. van Iwaarden, M. Verboom, R. Williams, B. Dale, S.C. Santema
Plaats van productie	Rotterdam
Uitgeverij	Erasmus University Rotterdam
Status	Published - 2003

Handle.net

@inbook{7f2cb2f720b342bdac3592530cadab41,

title = "The influence of online advertising on offline purchasing",

author = "M.L. Teerling and K.R.E. Huizingh",

year = "2003",

language = "Dutch",

editor = "{van der Wiele}, T. and {van Iwaarden}, J. and M. Verboom and R. Williams and B. Dale and S.C. Santema",

booktitle = "Emerging Themes in E-Business Research",

publisher = "Erasmus University Rotterdam",

}