The lifetime value concept in customer-based marketing

K.R.E. Huizingh

The lifetime value concept in customer-based marketing

Innovation & Organisation

Onderzoeksoutput › Academic › peer review

Originele taal-2	Dutch
Titel	Customer-based marketing; exploring the interfaces of marketing management, consumer behavior, management sciences and information technology
Redacteuren	J.C. Hoekstra, K.R.E. Huizingh, G.B.W. Willenborg
Plaats van productie	Groningen
Uitgeverij	University of Groningen
Pagina's	52 - 69
Aantal pagina's	18
Status	Published - 1998

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title = "The lifetime value concept in customer-based marketing",

author = "K.R.E. Huizingh",

year = "1998",

language = "Dutch",

pages = "52 -- 69",

editor = "J.C. Hoekstra and K.R.E. Huizingh and G.B.W. Willenborg",

booktitle = "Customer-based marketing; exploring the interfaces of marketing management, consumer behavior, management sciences and information technology",

publisher = "University of Groningen",

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The lifetime value concept in customer-based marketing. / Huizingh, K.R.E.
Customer-based marketing; exploring the interfaces of marketing management, consumer behavior, management sciences and information technology. uitgave / J.C. Hoekstra; K.R.E. Huizingh; G.B.W. Willenborg. Groningen: University of Groningen, 1998. blz. 52 - 69.

Onderzoeksoutput › Academic › peer review

TY - CHAP

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AU - Huizingh, K.R.E.

PY - 1998

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BT - Customer-based marketing; exploring the interfaces of marketing management, consumer behavior, management sciences and information technology

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A2 - Willenborg, G.B.W.

PB - University of Groningen

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