The role of sales in NPD - An investigation of the US healthcare industry

Onderzoeksoutput: Article › Academic › peer review

33 Citaten (Scopus)

Originele taal-2	Dutch
Pagina's (van-tot)	664-679
Tijdschrift	The Journal of Product Innovation Management
Volume	31
Nummer van het tijdschrift	4
Status	Published - 2014

Handle.net

@article{fdc22506c47047a9a535ac0f8d6946cc,

title = "The role of sales in NPD - An investigation of the US healthcare industry",

author = "A. Malshe and W.G. Biemans",

year = "2014",

language = "Dutch",

volume = "31",

pages = "664--679",

journal = "The Journal of Product Innovation Management",

issn = "0737-6782",

publisher = "Wiley",

number = "4",

}