The warm glow of recycling can make us more wasteful

Jenny van Doorn*, Tim Kurz*

*Bijbehorende auteur voor dit werk

OnderzoeksoutputAcademicpeer review

2 Citaten (Scopus)
99 Downloads (Pure)


Laudable initiatives designed to limit the environmental damage associated with consumption, such as the recycling of plastic packaging into clothing or unused bread into beer, have become increasingly popular. In three experiments, we show how such initiatives can potentially increase waste rather than preventing it. Specifically, we show that when presented with such options people may come to psychologically frame their waste creation as a contribution to the collective good that makes them feel good about themselves (i.e. eliciting a warm-glow effect). We argue that such potential ‘wasteful contribution’ effects need to be considered in assessing the true sustainability benefits of certain recycling initiatives.
Originele taal-2English
TijdschriftJournal of Environmental Psychology
Vroegere onlinedatum19-aug-2021
StatusPublished - okt-2021

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