Dit komt misschien als een verassing: voorkennis over informatie in een Fear Appeal wordt geassocieerd met Message outcomes: How Prior Knowledge of Information in a Fear Appeal is Associated with Message Outcomes

C. J. M. Jansen, Burt Davis

    OnderzoeksoutputAcademicpeer review

    2 Citaten (Scopus)
    252 Downloads (Pure)

    Samenvatting

    Two related studies were performed aimed at finding if and how prior knowledge of threat and efficacy information in a fear appeal message is associated with message outcomes (attitude and behavioural intentions). the extended Parallel Process model (ePPm) (Witte 1992; 1998) served as theoretical framework for one study about a chlamydia fear appeal (n = 57) and another about an alcohol abuse fear appeal (n = 59). Findings from both studies suggest that prior knowledge of threat information is hardly relevant for readers’ reactions to a fear appeal message. Prior knowledge of efficacy information, however, proved to play a more important role, most often in a positive way. Findings from both studies furthermore suggest that the ePPm may be incorrect in assuming that individual differences – in this case, in prior knowledge – may only affect fear appeal outcomes in an indirect way, that is through different perceptions of threat and efficacy.
    Vertaalde titel van de bijdrageDit komt misschien als een verassing: voorkennis over informatie in een Fear Appeal wordt geassocieerd met Message outcomes
    Originele taal-2English
    Pagina's (van-tot)398-421
    Aantal pagina's24
    TijdschriftCommunicatio; South African Journal for Communication Theory and Research
    Volume42
    Nummer van het tijdschrift3
    DOI's
    StatusPublished - 23-sep-2016

    Keywords

    • FEAR APPEALS
    • Message Outcomes
    • Chlamydia
    • Alcohol Abuse

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