To minimize or mobilize? The trade-offs associated with the crisis communication process

Michael D. Pfarrer, Jonathan Bundy, Alan Muller, Anthony Wheeler

OnderzoeksoutputAcademicpeer review

1 Citaat (Scopus)


Drawing from communication and crisis management research, we theorize that a crisis generates an evaluative social process in which an organization and its stakeholders deliberate the details of the crisis. We argue that the nature of this process makes it difficult for the organization to minimize its losses while also mobilizing stakeholder support, in contrast to the prescriptions of traditional scholarship. We advance research by exposing this trade-off and by explicating the complexities associated with the crisis communication process. We also consider contingent factors that influence this trade-off, including stakeholders’ attributions of a crisis and trust in the organization.
Originele taal-2English
TitelCrisis Communication
RedacteurenWinni Johansen, Finn Frandsen
Plaats van productieBerlin
UitgeverijDe Gruyter Mouton
ISBN van elektronische versie978-3-11-055252-2
ISBN van geprinte versie978-3-11-055228-7
StatusPublished - 24-aug.-2020

Publicatie series

Naam Handbooks of Communication Science

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