TY - JOUR
T1 - Toward a broader understanding of boomerang effects
T2 - The negative unintended consequences of poverty alleviation programs
AU - Arias, Robert Alfonso
AU - Ikonen, Iina
AU - Leonard, Bridget
AU - Scott, Kristin
AU - Juma, Stephen
AU - Faber, Aida
N1 - Publisher Copyright:
© Academy of Marketing Science 2025.
PY - 2025/12
Y1 - 2025/12
N2 - Poverty alleviation programs aim to enhance well-being, but they may also unintentionally undermine the very outcomes they aim to promote. Previous research has restricted the examination of negative unintended consequences, or boomerang effects, to consumption contexts such as warning labels. In this paper, we build on theories of boomerang effects and marketplace deprivation in developing countries delineating a taxonomy of effects that extends beyond current conceptualizations in developed Western countries. Using insights from 44 scientific articles on poverty alleviation programs, we build a framework demonstrating how boomerang effects emerge unintentionally in programs meant to curb poverty. These include tangible livelihood and consumption boomerang effects, and embedded within these, intangible cognitive and emotional effects. We contribute to theory by providing a first effort at classifying boomerang effects beyond psychological reactance applicable to poverty alleviation programs in developed Western countries. We conclude by using the emergent framework to suggest pathways for future research streams to aid policy makers in creating effective poverty alleviation programs.
AB - Poverty alleviation programs aim to enhance well-being, but they may also unintentionally undermine the very outcomes they aim to promote. Previous research has restricted the examination of negative unintended consequences, or boomerang effects, to consumption contexts such as warning labels. In this paper, we build on theories of boomerang effects and marketplace deprivation in developing countries delineating a taxonomy of effects that extends beyond current conceptualizations in developed Western countries. Using insights from 44 scientific articles on poverty alleviation programs, we build a framework demonstrating how boomerang effects emerge unintentionally in programs meant to curb poverty. These include tangible livelihood and consumption boomerang effects, and embedded within these, intangible cognitive and emotional effects. We contribute to theory by providing a first effort at classifying boomerang effects beyond psychological reactance applicable to poverty alleviation programs in developed Western countries. We conclude by using the emergent framework to suggest pathways for future research streams to aid policy makers in creating effective poverty alleviation programs.
KW - Boomerang effect
KW - Marketplace deprivation
KW - Poverty alleviation initiatives
KW - Subsistence marketplaces
KW - Unintended consequences
UR - https://www.scopus.com/pages/publications/105017848624
U2 - 10.1007/s13162-025-00322-z
DO - 10.1007/s13162-025-00322-z
M3 - Article
AN - SCOPUS:105017848624
SN - 1869-814X
VL - 15
SP - 416
EP - 434
JO - AMS Review
JF - AMS Review
IS - 3-4
ER -