Towards Evaluating Effectiveness Of Visual Communication Tools In Scientific Ecological Contexts: The Case Of Rewilding And Trophic Cascades

Lisa Sanchez Aguilar*

*Bijbehorende auteur voor dit werk

OnderzoeksoutputAcademicpeer review

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Samenvatting

The relationship between visual communication and natural sciences has long been present in these worlds. Joining forces from both fields in inter-disciplinary connections results in stronger outcomes for both disciplines. I am interested in knowing how to evaluate the effectiveness of different types of visual communication tools for scientific ecological subjects, which is why I hereby propose a specific cut-out step by step evaluation approach. I explain the assessment in a ‘Why? What? Who? How?’ layout, where the indicators for the effectiveness of the graphics are dictated by visual impact, recognition, understanding and memorability of the communicated message. Ecological subjects such as rewilding and trophic cascades are in need of more communication than the classical journal article or conference presentation, which is why they are taken as the ecological basis for this evaluation proposal.
Originele taal-2English
TitelCONFIA 2020
Subtitel8th International Conference in Illustration and Animation
Plaats van productieBarcelos, Portugal
UitgeverijInstituto Politécnico do Cávado e do Ave
Pagina's490-500
Aantal pagina's10
ISBN van geprinte versie978-989-54939-0-6
StatusPublished - 2020
EvenementCONFIA 2020: 8th International Conference on Illustration and Animation - Viana do Castelo, Portugal
Duur: 23-okt.-202024-okt.-2020
https://confia.ipca.pt/2020/

Conference

ConferenceCONFIA 2020
Land/RegioPortugal
StadViana do Castelo
Periode23/10/202024/10/2020
Internet adres

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