Value-Driven Leadership in Sustainable Entrepreneurship

Values, serving as key principles in life, can predict entrepreneurial intentions and behaviours. Research identified self-enhancement values (e.g., competence) as particularly relevant in predicting entrepreneurship endeavours. Interestingly, new evidence suggests that values that are not related to self-enhancement but selftranscendence (e.g., biospheric values) could be equally, if not more relevant when the focus is on starting a sustainable enterprise rather than a conventional enterprise. In the current chapter, we first explain the value theory with reference to key conceptualisations. Next, we discuss the process of how values predict environmental actions like sustainable entrepreneurship, by using insights from the field of environmental psychology. Finally, we draw conclusions for sustainable entrepreneurship research, and identify current gaps in our knowledge and future research needs on this topic.