Virtual programs create e-commerce nightmares

C Carroll*

*Bijbehorende auteur voor dit werk

    OnderzoeksoutputAcademicpeer review

    Samenvatting

    Pop-up consoles offer a (controversial) means of presenting ads over the Internet. If a number of pop-ups are opened using involuntary triggers located at the entrances of a number of sites, virtual programs will emerge comprised of the entire set of commands from all of the linked sites. Notably, these emergent programs are not necessarily designed nor maintained by anyone. Such programs change without warning as site-managers buy and sell advertising space 24-hours per day in a global market. As a result of these virtual programs, site-managers might not know what kinds of users see their ads. What is worse, managers might not even know how their sites will be presented when their ads are triggered. Hence, the dynamic nature of the Internet medium may be both a blessing and a curse for managers engaging in e-commerce. This paper examines some of the unique Internet marketing strategies that rely on a dynamic, interactive medium. Unpredicted and undesirable consequences of operating within a dynamic medium are also considered. The unpredictability of the emergent programs may vary as a function of the density of involuntary triggers located at site entrances. Hence, a study is conducted to determine how pervasive these ties are.

    Originele taal-2English
    TitelWORLD MULTICONFERENCE ON SYSTEMICS, CYBERNETICS AND INFORMATICS, VOL 8, PROCEEDINGS
    RedacteurenM Torres, B Sanchez, E Wills
    Plaats van productieORLANDO
    UitgeverijInternational Institute of Informatics and Systema
    Pagina's446-450
    Aantal pagina's5
    ISBN van geprinte versie980-07-5919-0
    StatusPublished - 1999
    EvenementWorld Multiconference on Systemics, Cybernetics and Informatics/5th International Conference on Information Systems, Analysis and Synthesis (ISAS 99) -
    Duur: 31-jul.-19994-aug.-1999

    Other

    OtherWorld Multiconference on Systemics, Cybernetics and Informatics/5th International Conference on Information Systems, Analysis and Synthesis (ISAS 99)
    Periode31/07/199904/08/1999

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