Weaponizing white thymos: Flows of rage in the online audiences of the alt-right

Bharath Ganesh*

*Bijbehorende auteur voor dit werk

    OnderzoeksoutputAcademicpeer review

    49 Citaten (Scopus)
    275 Downloads (Pure)


    The alt-right is a growing radical right-wing network that is particularly effective at mobilizing emotion through digital communications. Introducing ‘white thymos’ as a framework to theorize the role of rage, anger, and indignation in alt-right communications, this study argues that emotive communication connects alt-right users and mobilizes white thymos to the benefit of populist radical right politics. By combining linguistic, computational, and interpretive techniques on data collected from Twitter, this study demonstrates that the alt-right weaponizes white thymos in three ways: visual documentation of white victimization, processes of legitimization of racialized pride, and reinforcement of the rectitude of rage and indignation. The weaponization of white thymos is then shown to be central to the culture of the alt-right and its connectivity with populist radical right politics.
    Originele taal-2English
    Pagina's (van-tot)892-924
    Aantal pagina's33
    TijdschriftCultural Studies
    Nummer van het tijdschrift6
    Vroegere onlinedatum23-jan.-2020
    StatusPublished - 1-nov.-2020


    Duik in de onderzoeksthema's van 'Weaponizing white thymos: Flows of rage in the online audiences of the alt-right'. Samen vormen ze een unieke vingerafdruk.

    Citeer dit