What kind of love is love at first sight? An empirical investigation

Love at first sight (LAFS) is a commonly known phenomenon, but has barely been investigated scientifically. Major psychological theories of love predict that LAFS is marked by high passion. However, it could also be a memory confabulation construed by couples to enhance their relationship. We investigated LAFS empirically by assessing feelings of love at the moment participants met potential partners for the first time. Data were collected from an online study, a laboratory study, and three dating events. Experiences of LAFS were marked neither by high passion, nor by intimacy, nor by commitment. Physical attraction was highly predictive of reporting LAFS. We therefore suggest that LAFS is not a distinct form of love, but rather a strong initial attraction that some label as LAFS, either in the moment of first sight or retrospectively.