You are the agenda: The pursuit of personal significance in social media contexts

Philemon Bantimaroudis*, Theodora Maniou, Thanasis Ziogas

*Bijbehorende auteur voor dit werk

    OnderzoeksoutputAcademicpeer review

    37 Downloads (Pure)


    This paper draws evidence from a national survey conducted in the Republic of Cyprus. Respondents provided evidence about their own self-promotion on social media while assessing other users’ personal salience online. Furthermore, they provided evidence about their own reactions toward other people’s personal salience. The study shows that respondents display affective, perceptional, as well as behavioral reactions toward other people’s online visibility. Demographic characteristics along with certain types of control variables are associated with individuals’ personal salience. Although transferring personal salience constitutes a segmented social media influence, this survey shows that it is recognized as a widespread objective and priority by ordinary individuals.
    Originele taal-2English
    Pagina's (van-tot)608-629
    Aantal pagina's22
    TijdschriftCommunications : The European journal of communication research
    Nummer van het tijdschrift4
    Vroegere onlinedatum4-feb.-2023
    StatusPublished - 2023

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